Question 1

What is digital marketing?

Accepted Answer

Digital marketing refers to the use of digital channels like search engines, social media, email, and websites to promote products or services. It includes strategies like SEO, content marketing, PPC, and more.

Question 2

Why is digital marketing important?

Accepted Answer

Digital marketing helps businesses reach a larger audience, target the right customers, track campaign performance in real-time, and achieve better ROI compared to traditional marketing methods.

Question 3

What's the difference between SEO and PPC?

Accepted Answer

SEO is organic and focuses on earning traffic through search engine rankings, while PPC (Pay-Per-Click) is paid advertising where you pay for each click on your ad.

Question 4

What is content marketing?

Accepted Answer

Content marketing involves creating and sharing valuable content (blogs, videos, infographics) to attract and engage a target audience — ultimately driving sales or conversions.

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